The goal of every marketing campaign is to attract high-quality leads that are likely to convert and become actual customers; however, the truth of the matter for roofers is that conversion might not happen overnight.
Some leads will become sales quickly, while others require a bit of lead nurturing to help them along.
This process of lead nurturing for roofers is essential to keep potential sales leads in the marketing funnel as long as possible until they hopefully convert.
What Is The Role of Lead Nurturing for Roofers?
How does lead nurturing for roofers help a contractor get more business?
It works by developing a relationship with a lead, then keeping the contractor’s name familiar to them.
Over time, lead nurturing services allow potential customers to get familiar with the business, so the chance of them calling when they finally decide to act is higher.
An effective lead nurturing strategy brings contractors ahead of their competition by being attentive and proving ahead of time that they are the roofer that each lead can call on to handle their roofing problems.
Roofers Nurturing – Determine Point in Buying Process
What do roofers need to do to nurture good leads and coax them to the point of conversion?
First, it is important to assess each lead to determine its score or what point in the buying process the customer is in.
The digital marketing sales funnel for roofing contractors has three phases - awareness, consideration, and decision-making - each of which requires a slightly different lead nurturing approach.
Understanding which phase a lead is in is the best way to keep them in the funnel and market them most effectively.
Roofers Nurturing – Create Tailored Content
After assessing lead score and position in the sales funnel, lead nurturing for roof companies then entails the creation of content tailored to be most valuable to customers in the different stages of converting and delivering it to them in various ways, such as via website blogs, email campaigns, and social media.
An email newsletter campaign is critical and highly effective in keeping high-quality leads in the marketing funnel.
Lead nurturing for roofers using marketing retargeting is another strategy for keeping a business name familiar with these leads and eventually coaxing them toward the decision-making point.
Roofers Need Effective Lead Nurturing Services
Not every interested lead is going to be ready to buy immediately.
Those that are usually convert quickly, with little lead nurturing required.
Of the ‘tire kickers’ out there, many will convert sometime in the future.
The key to being the contractor chosen for their roofing work is effective lead nurturing services to keep them in the know and keep a company’s name at the tip of their tongues.